Sample report

What a real report looks like.

This is an actual scan of ptownbarpgh.com — a real small-business website — scored 88 out of 100. The complete report is shown below, ranked fix list included, exactly as the site's owner received it.

Sample report — a real scan of ptownbarpgh.com, run October 12, 2026 with the production scanner. Every finding below is exactly what the site's owner received — nothing illustrative, nothing hand-written.

https://ptownbarpgh.com/

88
Workable

Solid — close to the top band.

AI can read your site well. The ranked fixes below are what stands between you and Ready (90+).

Fix everything below: estimated score 100

Where your points come from — and where you're losing them.

100
Crawler access
70
Structure
100
Metadata
70
Content
80
FAQ signals
100
Speed
Crawler access
100
Structure
70
Metadata
100
Content
70
FAQ signals
80
Speed
100

What each AI crawler is told (robots.txt) versus what it actually gets when it visits. A crawler that can't reach your page can't learn anything from it.

Crawlerrobots.txtLive fetch
GPTBotAllowedReachable
OAI-SearchBotAllowedReachable
ChatGPT-UserAllowedReachable
ClaudeBotAllowedReachable
PerplexityBotAllowedReachable
Google-ExtendedAllowedReachable
Applebot-ExtendedAllowedReachable
CCBotAllowedReachable
FacebookBotAllowedReachable
cohere-aiAllowedReachable

Plain HTML fetch versus a real browser render. Content that only exists after JavaScript runs is invisible to simpler crawlers.

Raw HTML (what a basic fetch sees)0 words
Rendered in a browser (what visitors see)633 words

A lot of your content only appears after JavaScript runs. Simple crawlers that don't run JS will miss it — put key facts in plain HTML.

From our October 2026 study of 10,369 scored small-business websites: the average score is 67.1, and Ready starts at 90.

Your score
88
Study average
67.1
Ready bar
90
You're in the Workable band — above the study average of 67.1. The fixes below close the gap to Ready (90+).

How AI search is changing what a website has to do — and what it means for you.

AI is the new front door

More people now ask ChatGPT or Gemini instead of typing into Google. AI answers from a short list — and it can't put you on that list from a site it couldn't read.

What this means for you: Being findable on Google is no longer enough. AI is becoming the first place people look.

Structured facts win citations

When AI recommends a business, it pulls name, address, hours, and prices directly from the site. Businesses with structured facts are easier for AI to cite than those with PDF menus or image-only pages.

What this means for you: Your key facts need to be real text on your site — not a PDF, not a photo.

Reviews feed AI answers

AI assistants weigh review volume and ratings when ranking local businesses — and they quote review snippets. What customers say about you shapes what AI tells people.

What this means for you: Encouraging happy customers to leave reviews pays off in AI answers too.

Facts need to stay current

New AI models launch constantly, and what they look for keeps evolving. A fix that works today might not be enough next year.

What this means for you: After you work through the fixes below, re-scan to confirm the gains stuck.

When someone asks an AI assistant for a local recommendation, it doesn't just read websites — it pulls your hours, reviews, photos, and how active you look straight from your Google Business Profile. A thin or outdated profile is one of the most common reasons a competitor shows up in AI answers instead of you.

  • Hours listed and accurate — including holidays and special closures.
  • Recent posts — an update in the last 7 days. AI favors businesses that look active.
  • Google reviews — a solid base of reviews helps AI decide who to recommend.
  • Replies to reviews — responding in the last 30 days shows the business is engaged.
  • Correct primary category — “Italian restaurant”, not just “Restaurant”. Specific beats generic.
  • 10+ photos — listings with photos get far more clicks, and AI trusts them more.
  • Website link correct — your homepage, not a Facebook page or an old domain.

How to update your Google Business Profile →

Estimated score after fixes
100
That's +12 points from the fixes below, estimated from what each fix is worth in the scoring.

Ordered by impact. Work top-down.

2 things you can do yourself · 1 things for a professional

Things you can do yourself

1

Very little text on the page+4 ptshigh impact

Content

Where we found it: ptownbarpgh.com

AI can only quote what's actually written. Your page has almost no text, so there's nothing for AI to cite about your business. Found: (0 words) - AI has little to cite

The fixWe've written a starting draft for you in the box below — click Copy, then edit it to sound like you (replace anything in [brackets], add your story and what makes you different). Aim for at least a few hundred words on your key pages. Where to paste it: this goes in the main content area of your homepage — the visible text visitors read, NOT in code. On Wix: in the editor, click Add (+) → Text → add a text box in the main page area → paste. On Squarespace: click + → Text block where you want it → paste. On WordPress: open the page → click + → Paragraph blocks → paste. On Shopify: Online Store → Pages → open your homepage → paste in the content editor.
Welcome to P Town Bar, a bar in Pittsburgh. We serve customers throughout Pittsburgh and the surrounding area. Whether you're visiting us for the first time or you're a longtime regular, we're committed to making every visit a great one. As a bar, we focus on what matters most: quality, consistency, and taking care of the people who walk through our door. We know you have choices in Pittsburgh, and we work hard to earn your business every time. Our customers come to us because we listen, we deliver, and we treat people right. If you're looking for a bar you can count on in Pittsburgh, we'd love the chance to serve you. Visit us at 4732 Baum Blvd, Pittsburgh, or call us at +1-412-621-0111. We look forward to seeing you soon. Frequently asked questions Where are you located? We're at 4732 Baum Blvd in Pittsburgh. What are your hours? Call us at +1-412-621-0111 for our current hours. How do I get in touch? Call +1-412-621-0111 — we'd love to hear from you.

Step-by-step guide →

3

Address doesn't match public listingsmedium impact

Business listings

Your site's street and zip differs from what's listed publicly (like Google or Yelp). When AI sees two different addresses, it trusts neither.

The fixMake your address identical everywhere -- your website, Google Business Profile, Yelp, and Facebook. Start by updating your Google Business Profile (see the guide linked in the Data consistency section), then match your site to it.

Step-by-step guide →

For your web person · 1 issue
2

Your pages aren't labeled for AI readers+8 ptsmedium impact

Your page's sections aren't labeled in a way AI can understand — it can't tell your main content apart from your menu, sidebar, and footer. Found: main, article, nav, header, footer

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